Aug21

trueroots anniversary - buy one get one free!

As you may have seen on the trueroots homepage, trueroots international calling service is turning one this week-end. While you may find this odd, since trueroots has already become an established brand name in the international calling card market (although you don’t need a card to make a call!), one should not forget that trueroots […]

Jul31

No surprises, one mistake

The Times of India reports that Indian-Americans spend 3½ hours a month on the phone to India. If it was any other group instead of Indian-Americans, the preceding sentence should have ended with an exclamation mark. Given that its American desis we are talking about, it’s a pity there is no such thing […]

Feb7

The Inscrutable Indian Nod

The other day, a colleague wanted my opinion on a chart she’d compiled. “What do you think? Is this fine?”, she asked. I gave her what I thought was an enthusiastic nod to indicate, “Bilkul perfect! Lage raho”, only to receive a puzzled stare in return. Maybe I wasn’t vigorous enough, I thought. So I […]